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September 30, 2020

The evolution of Digital Asset investing

I am extremely excited to announce the public launch of MeetAmi Innovations Inc. and the introduction of our first product AmiPRO, a comprehensive platform for Canadian wealth management advisors. For the last 12 months we have been building towards this launch. I'm proud of the team we have attracted, they are industry leaders in their respective fields and all share the vision to make digital asset investing accessible to the Canadian market.

What are we doing?

We believe that digital assets present an amazing investment opportunity for Canadians. In our current landscape it can be technically challenging and somewhat frightening to invest in the space. Wealth management advisors are trusted to manage the financial futures of our families and yet are unable to engage in digital assets. To meet the changing needs and enable clients to invest in the digital asset ecosystem through their advisors we created the AmiPRO platform.

We believe the time is now; consumer interest in digital assets is growing and we are creating a platform of education, information, and transparency that empowers people to comfortably navigate the digital asset world.

Why now?

The wealth management industry has undergone significant change and advancements in the last 6 months;  the effects of Covid-19 have driven the need to implement technology solutions to meet the evolving needs and expectations of a changing demographic. Companies like Broadridge, Envestnet and others have seen a growing need and demand for their products.

Investors are changing, and many are being drawn to robo advisors and self managed solutions – see what Chris Perry, President of Broadridge Financial says about this in Forbes here.

A recent study by Accenture details the changes the investor would like to see and how this changing demographic can impact the wealth management advisor: click here to read full study.

We have also seen the evolution of Wealthsimple, which started in 2014, and has become a star in the Canadian fintech space. The company has over $5B in assets under management and the recently announced merger with Purpose Financial creates a new force that is clearly focused on this evolving market.

From the perspective of digital assets, the announcement of Wealthsimple Crypto has huge implications. They have defined a protocol to meet the regulatory requirements to trade cryptocurrencies on behalf of clients. More importantly, they have created a solution to meet a growing demand in Canada – over 100,000 investor accounts want access to digital assets like bitcoin and ether.

So my question to wealth management firms and advisors...

How are you modifying your business to meet the changing needs and interests of your clients and future clients? How are you going to compete with new entrants with new products that you can not offer? What is going to set you apart from the rest?

I believe we will see continued evolution in this space as firms adapt especially during these financially uncertain times.

I welcome comments, feedback and challenges to my opinion – let's start a conversation.


A trusted, content aggregation and learning platform helping advisors understand the Digital Asset ecosystem.  
Guidance and support that enables firms to navigate the design of a Digital Asset Practice using MeetAmi’s consulting services.
Software that enables wealth management advisors to buy, sell, and hold Digital Assets for their clients.
Offering a diverse mix of investment opportunities from managed funds, tokenized real estate along with other tokenized investments.